About Us - Chianti.com

Chianti.com is an independent guide to the Chianti wine country, created and run by a small team based in Tuscany. For more than two decades we have been exploring and documenting this remarkable stretch of hills between Florence and Siena — its vineyards, villages, olive groves, and the slow, generous way of life that makes it one of Italy's most beloved landscapes.

The project actually began even earlier: Lourdes first moved to Florence in 1997 as a study–abroad student and gradually fell in love with the Tuscan countryside. Her curiosity and dedication grew into a full-time commitment to helping travelers discover places beyond the obvious itineraries. Together with Stefano, born into a family rooted between Florence and Siena, we started building the guides that today make up Chianti.com.

Lourdes in the Tuscan hills — Chianti.com
Lourdes among the golden hills of southern Tuscany — the same landscape that frames the Chianti wine country.

What We Do

We explore the Chianti region: its historic wine estates, hilltop towns, medieval castles, local festivals, walking trails, and family-run trattorias. We visit the places we write about, share practical tips, answer travel questions on our "Ask the Locals" forum, and publish articles designed to help travelers experience the Chianti at their own pace — and with genuine depth.

Everything we publish is based on first-hand experience — whether it's a celebrated Chianti Classico producer, a quiet village square, a seasonal sagra, or a scenic road that rewards those who wander off the main route.

Our Editorial Approach

We believe travel information should be honest, practical, and grounded in real experience. That's why we aim to:

  • write mainly about places and experiences we have personally visited or tried;
  • update our guides regularly to keep information as accurate as possible;
  • prioritize clarity and usefulness over marketing or trends;
  • maintain full editorial independence.

We do our best to keep all details updated, but the Chianti is a living region — seasons change, wineries open and close, events shift. Opening times, tasting fees, and seasonal schedules may vary, so we always recommend double-checking important information through official sources.

Why You Can Trust Us

We live here. We raise our family here. We experience the Chianti both as locals and as people who never stop being curious about it.

Something increasingly rare online: first-hand experience, not recycled content.

For more than two decades, travelers from around the world have used our guides because we offer something increasingly rare online: first-hand experience, not recycled content. Most of the photos you see on Chianti.com were taken during our own drives, walks, and visits across these hills. Our recommendations come from real life — not from AI-generated lists or second-hand descriptions.

The People Behind Chianti.com

Lourdes Flores

Lourdes

Originally from California, Lourdes moved to Florence in 1997 and has explored the Chianti region ever since. She is the editor-in-chief of our guides and manages much of our content and traveler support on the forum.

Stefano Romeo

Stefano

Born into a family from Florence and Siena — the two cities that define the Chianti Classico territory — Stefano grew up with these landscapes as his own backyard. He handles the digital and technical side of our websites and contributes articles and photography.

Our Network

  • Chianti.com — our dedicated guide to the Chianti wine country, with in-depth articles on wines, villages, and travel in the region;
  • DiscoverTuscany.com — our main regional guide covering all of Tuscany;
  • VisitFlorence.com — dedicated to exploring and visiting Florence;
  • TuscanyAccommodation.com — lodging guide featuring selected properties.

How We Support the Website

Some of the links on our website are affiliate links. If you book a service through them, we may earn a small commission — at no extra cost to you. These commissions help us keep our guides free and updated, but they never influence our recommendations. We write only about places and experiences we genuinely believe are worth sharing.

Get in Touch

If you have questions while planning your trip to the Chianti, the best place to ask is our forum:

Ask the Locals – Discover Tuscany Forum


About the Company

Chianti.com and the other websites in our network are created and maintained by WebPromoter Snc, our small digital agency based in Florence. We have been working in tourism web marketing since the early 2000s, combining technical expertise with our everyday life in Tuscany — and in the Chianti hills in particular.